Architects often have a USP (Unique Selling Point) to help them stand out from a crowd and easily portray their style, values and design aesthetic to potential clients. There will be architects who specialise in period restoration, those that have expertise in sustainability or those that have a passion for more unusual building materials or methods. Often this might be clear from an architect’s website or portfolio, but it always helps to ask your architect about their unique selling point and see how it relates to the intentions for your project.
XUL Architecture’s Unique Selling Point is to design beautiful buildings that use ingenious ways of bringing natural light to architecture. We get excited about enhancing people’s lives with light, and by the different ways we can use light at different times, for different activities, and in different spaces, while elevating and ‘lighting up’ how architectural services are delivered.
